Plant It On Me
Website Beauty & Skin Care
‘Plant It On Me’ is a UK-based skincare brand established to cater to individuals with unbalanced, unruly skin. The brand focuses on a combination of some of nature’s best botanicals and scientifically supported actives to create effective, results-driven skincare. Their products are achieved with careful formulation to help strengthen the skin’s protective barrier while also addressing dark spots, blackheads, and rough texture.
One of their more popular products, the Smooth Renew AHA Resurfacing Gel Peel Mask, is a rising star. According to 92% of users, they saw visible improvements in their skin’s hydration, texture and clarity after using the product only twice a week.
Drawing on inspiration from science and the natural world, Plant It On Me’s intention is to offer clean, effective skincare products that are both nourishing and effective. “It’s what’s inside that counts” represents their philosophy and extensive commitment to transparency, quality and skin-positive results. Visit Plant It On Me website to explore the full range.
eCommerce website Solutions For the Skincare & Beauty Industry
Building a Stunning Shopify Online Store for a Natural Skincare Brand
When our client, Dipali, the founder of Plant It On Me, approached CrackleCode, the top eCommerce web development agency in India, she was looking for not just an online store but a bold, modern eCommerce experience that displays her brand ethos.
With great formulations to address problematic and unpredictable skin, Dipali recognised that her website needed to reflect both the functional aspects of her product and the purpose behind the science and nature ethos. It was clear that it was now time for her website to provide that same wow factor.
The brand’s ask was simple but aspirational: a clean, elevated, and conversion-focused website that educated users on the plant-based formulas, featured customer outcomes, and provided a mobile-first experience in a local shopping journey. Oh, and she was looking to style (as much as possible) their eco-friendly approach, including ingredient transparency to sustainable packaging.
The Process of Shopify Website Development
As a full-service web development company, we brought in our best website developers, Shopify web designers, and front end web developers to create a modern, high-performing Shopify eCommerce store that felt both luxurious and natural. CrackleCode is the best eCommerce development company, so we don’t just build websites, but we build digital experiences that support brand stories, drive engagement, and convert users into loyal customers.
We started by analysing the brand—understanding its tone, aesthetic, target audience, and, most importantly, their mission. From there, the team crafted a sleek, high-converting layout based on the Shogun Page Builder and the LayoutHub tools—two robust tools that enabled full creative freedom without sacrificing performance.
The website was built on Shopify, leveraging Shopify’s robust infrastructure and vast app ecosystem, which made it the ideal platform for this contemporary beauty brand. In terms of design, the focus was on overall clean lines, generous spacing, and an organic colour palette that reflects their product philosophy of being efficacious, clean, and founded in nature.
All aspects of typography and icons were integrated through the Google Font API and Ionicons. To provide some subtle motion and responsive sliders, the Swiper and jQuery libraries were employed. This level of visual storytelling added freshness and polish to the overall site experience, as users will feel welcomed and engaged with the brand immediately after arrival.
Our technical team ensured the website ran quickly and securely by integrating a Cloudflare CDN, HTTP/3, HSTS, and Priority Hints for speed and stability. For payments, the Shopify store has various options, from credit cards like Visa and Mastercard to Apple Pay, Google Pay, and beyond, guaranteeing an easy and frictionless checkout experience for users.
To support ongoing growth, we set up Google Analytics GA4, Facebook Pixel, and Google Tag Manager—empowering the client with tools to track user behaviour, retarget customers, and optimise their marketing campaigns. To build urgency and trust, we added the Shopify “Show Recent Orders” feature—offering real-time social proof right on the site.
CrackleCode Delivered Conversion-Focused Shopify eCommerce Website for UK Skincare Brand ‘Plant It On Me’
The result was a graphically attractive, conversion-optimised, and performance-driven Shopify website. The website successfully communicates the brand’s scientific approach, ethical values, and clean beauty promise—all while offering a smooth eCommerce experience for customers across devices.
As one of the trusted WordPress website agencies and WordPress development companies in India, our strength lies in creating tailored digital solutions across platforms. Even though this project was built on Shopify, our WordPress experts and web designers team handled backend elements and content strategy with the same precision and polish.
So, whether you are building a beauty brand, launching a new product, or growing your startup, CrackleCode is here to help. Our team of expert Shopify website developers, WordPress website designers and web developers deliver seamless, strategy-led solutions designed to drive results—from clean design and smooth performance to reliable post-launch support. Reach out today, and let’s start creating a digital experience your audience will love.
