1. Discovery & Brand Insight

Conducting a thorough inspection of the website, i.e. the menu pages, hero panel, “Order Online” promo (5% discount), “Tisch reservieren” workflows, etc., exposure was limited to only a few images and there were no dynamic order/reservation flows present in addition to minimal schema and structured content. The brand’s soul was identified by interviews with the Picknick brand team (“Glück ist Waffeln und Kaffee”) and the primary user journeys were thus clarified: pickup orders, dine-in reservations, and event catering.

2. UI/UX & Visual Identity

We went on to re-interpret it as a design project for a restaurant, focusing on the branding only:

• A fullscreen hero carousel with waffles dripping with toppings.
• Highlighted CTAs: “Order Online” and “Reserve a Table” in the sticky header.
• Clean menu taxonomy (Sweet, Savory, Vegan, Soups, Drinks).

• Integrated booking system integration for restaurant websites for seamless seat or group reservation.

3. Technical Architecture & Build

Elementor website built for cafés in WordPress for hassle-free updates. Major implementations:

• The reservation widget operates in real-time and is connected to the café manager (via phone or widget).
• Pickup-time picker and confirmation messaging for online orders (same as the site’s discount flow).
• Full schema markup on food sections (soups, sweet, and savoury waffles) and alt tags in all waffle images to empower accessibility and SEO.
• Mobile-optimized experience—image compression, lazy loading, tap-friendly CTAs for mobile‑friendly bakery website design.

Technical Stack → Providing a Quick, Pleasant UX

• Constructed with WordPress and Elementor for Elementor website design for cafés that are simple.
• Waffle images compressed and lazy-loaded; caching and minification done.
• Menu items schema markup to appear as rich snippets.

Header navigation and CTA routines derived from a branding‑centric restaurant UI/UX design philosophy.