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An ultimate step-by-step guide for a successful Google ad campaign

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An ultimate step-by-step guide for a successful Google ad campaign

PPC advertising is an essential marketing tool used in Google Pay campaigns that include ads, keywords, bids and marketing ads depending on the budget, location and other settings.

A Google Ad Campaign organise products and services that an advertiser is offering to its audience.

PPC Advertising has made its place in every industry and becomes an essential marketing tool. No matter what is your business size, Google ad campaigns fit everywhere. If you are a startup or a small business, you can also jump into the advertising market, and then you need some guidance on making your ad campaigns successful.

If you want to reach your targeted audience to convert them into genuine customers, then consider your money being at the right place you’ll spend on ad campaigns. This step-by-step guide will help you start your first successful ad campaign for your business.

  • Google Adwords was launched in 2000
  • In 2018, it was rebranded as Google Ads
  • Around 3.5 billion times, users search on Google.
  • For every $1, brands make avg $2 in revenue from Google Ads.

Why Google for advertisement?

The question may arise in your mind because there are many other platforms where you can advertise. Around 5 billion search queries daily come to Google and the Brand wants to invest its money where it can find a great audience. Hence, no doubt, Google has become popular enough to receive a huge audience worldwide. The big reason businesses use Google ad is, their competitors are also using the same platform to run their ads.

Creating A Successful Google Ad Campaign

A new startup or any other business can easily run their Google Ad Campaign or pay-per-click ads. Here we have mentioned the easy and best steps that anyone can follow to build a successful advertisement for Google.

Step 1 – Sign Up For a Google Ads account

The first step you need to take is to create an account for Google Ads. Hence, open the ads.google.com webpage and hit the Start Now button. It’s linked to the sign-in page where you need to click on Create a new tab. If you already have an account, then you can directly sign in.

As soon as you sign in, a screen appears on your system asking for the main advertising goal. Look at the bottom of your page, then find and click on the “Switch to Expert Mode” link to get started and complete the first step.

Step 2 – Pick Your Campaign Type

You have now switched over to Expert Mode and it’s time to select a campaign type that you want to run for your business. In this step, you’ll learn to start setting up your campaign.

2.1 – Different Goal-based Option

You’ll see different goal-based options including Sales, Website Traffic, Leads, Brand Awareness & Reach, product & brand Consideration, and App promotion. Even if you don’t want to use the guidance, pick a campaign yourself. Creating your business without any goal is a much better option to control your campaigns according to you, not Google.

2.2 – Types of Campaign

Now, it’s time to select the campaign types that you wish to build up for your business.

There are six campaign types that you can choose from –

  1. Search
  2. Display
  3. App
  4. Video
  5. Smart campaigns
  6. Shopping

Shopping and Discovery are two additional options for campaigns for older accounts. To start with these additional options, hover your mouse over any of these options and click on the link that says – Skip and create this type of campaign later.

For example, if you setting up a Search Campaign, then select the Search option. It’ll take some more time to briefly walk through your campaign. You can still change your campaign types.

Search:

This type of campaign displays text ads on search engine results. Depending on the words a user searches, your campaigns appear, hence choose your targeted audience with complete keyword research.

Display:

With over 2 million websites access, Google allows them all to use text ads, image ads and video ads. Also, multiple targeting options are available that a Display Campaign can use, e.g., keywords, placements, audiences and more. Display campaigns enhance brand awareness.

App:

The app option is specific for the application promotion through Google Ads. It helps you advertise the app on multiple Google properties such as YouTube, Search, Play Store, and Display Network. Once you run App Campaigns, your work is done here, you can watch installations.

Video:

YouTube is the most popular and widely used search engine that Google owns. Hence, it’s a great platform where you can run your video ads campaigns on YouTube.

Smart:

In the beginning, we have talked about the control over your ads. If you skip the guidance, option you’ll need to check your ads activity all the time. But if you give access to Google guidance, then you can choose the option of the smart campaign that automatically keeps an eye on our advertisements. Using smart campaigns in the right way adds more value to your account.

2.3 – Results For Your Campaigns

Google may show one more option to choose from that’s the result of how your campaign should look like. You’ll get different options like phone calls, downloads and more. It’s your choice what you select for your campaigns’ final look.

Step 3 – Select Campaign Settings

Set your campaign setting after you chose your campaign type. The setting has 3 sections that you can edit and save accordingly.

  1. General Settings
  2. Targeting and Audiences
  3. Budget and Bidding
  4. Ad Extensions

General Settings

All the basic details of your campaign including the name, network and more come under this setting where you need to select and deselect general settings.

Targeting and Audiences

This setting opens up the options for your goals and audience to display the ads to the right people.

The first option is for locations where you’ll need to select the geographic locations by entering all details.

Select the “Enter another location” option.

To choose the specific target places, hit on the Advanced Search option.

Enable one of three settings followed by the Location options link that includes three options –

  1. People in or who show interest in your targeted location
  2. People in or regularly in your targeted location
  3. People searching for your targeted location

For most of the campaigns, option 2 has worked well; hence you can also go for option – People in or regularly in your targeted locations. It’ll ensure to display your ads in front of a targeted audience only.

Languages

Select your customers’ preferred languages. It’ll benefit your ads reaching the audience that speaks your chosen language.

Audiences

Add your audience to your campaign depending on observation or targeting level. It’s an advanced option that you can use to explore the audience at different locations.

Step 4 – Set Your Budget and Bidding

Budget

To be honest, for every marketing type whether it’s offline marketing or online marketing; budget is something that you’ll always need. The budget setting in Google Ads is straight where you can set the amount that you’ll spend on your campaign. There is a setting of how many days in a week your ads will be running on platforms.

Bidding

Set your bidding strategy in this section. Get help from Google to decide your results type. By default there are some choices already set –

  • Conversions
  • Conversion value
  • Clicks
  • Impression share

You can also choose a “select a bid strategy directly” link to avoid taking Google’s suggestions. You’ll see a list of bid strategies including Target Cost-Per-Acquisition, Target Return-On-Ad-Spend, Maximize Conversions, Maximize Clicks, Target Impression Share and Manual CPC.

With the last option – Manual CPC, you can control your ad for per click spend. It’s better to set the conversion before you run the campaigns.

Ad Schedule and Ad extensions

If you wish to show your advertisement on some particular days of the week, then the Ad Schedule option will help you set the days and times. Hence, choose a time and days to save an ad schedule. Next, you’ll see the ad extension option where you can set up Sitelink, Callout and Call extensions to display additional 4 links, discounts & promotions and mobile numbers to reach your customers to you.

Step 5 – Build ad groups and keywords

With all the above settings, it’s time to set up some valuable ad groups and keywords. Take the help of the Google Keyword Planner tool (easily available on Google) and get some relevant keywords that’ll help reach your ads to the targeted audience. Start your keywords with core services, and then use more relative keywords. For beginners, one group should be enough.

Step 6 – Write and create Your Google Ad

With keyword group settings, it’s time to make your advertisement. There are a few points that you need to consider while getting started with your ads.

Connecting URL

Enter your website or any service page link that you want to promote and make sure the content in Ads and your website portal is relative and match.

Headlines on ad

You get three headlines space with 30 characters limit. Hence, write up something creative and concise to hit your audience’s mind. These headlines should address your service and try to add it direct call to action link.

URL with display path

Set the URL to show on your ads. It’ll help people understand where your ads will take them.

Descriptions

90 characters description is allowed with the descriptions of your advertisement. Hence, try to write up something engaging and realistic regarding your service or product.

Step 7 – Fun your account by paying the required money

It’s the last step to setting up a successful Google ad campaign, the complete billing. Enter your billing information and pay through a credit card, debit card or bank account. You can use Promo Code (If you have any) to finish the billing process.

Your first Google ad campaign has been set up successfully. You can see your ad running on Google now.

Tips to make your Google Ads successful

To prevent loss in online marketing in Google ads, there are some tips that one should follow. Because it’s a few small missteps could lead your advertising in a negative direction, hence try to follow the below-mentioned tips:-

  • Use the right keywords in your ad tags.
  • Take the help of Google Keyword Planner and avoid a broad range of keywords.
  • Try some PPC planning templates for ease of ads generation.
  • Make sure the ad isn’t irrelevant.
  • Keep the Quality score high. Quality score is ad ranking on Google.
  • Build attractive landing pages for users who click the ad and reach your website.

Measure Your Google Ads Performance Easily

How do you measure your Google Ads performance after setting up the ad and running it on Google? There are some features that Google provides to analyse your ads performance. Below these measurement elements are mentioned.

ROI –

ROI or Return on investment is calculated by subtracting your cost of goods sold.

Ads Reach and Impression –

It shows the number of people and viewers number for your ad.

Frequency and Clicks –

Showing the ad repeatedly to the same people is the frequency and the clicked numbers are clicks.

Click-through rate (CTR) –

It shows the number of clicks on your ad. Don’t think it’s the number of how many times the ad is displayed. Less than 1 % CTR rate is generally suggested to swap out. The avg CTR is around 6.33%.

Quality Score –

It’ll tell you if the ad is relevant or not.

Conversion and Conversations rate –

When someone takes specific action after seeing the ad conversion and the exact conversion of the audience leading to your website is called conversion rate.

One can check past benchmarks and measurements to compare the Google ads.

 

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