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Optimising HTML and CSS websites for maximum performance: SEO guidelines

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Optimising HTML and CSS websites for maximum performance: SEO guidelines

Developers dream to have an excellent website and for that, one has to work from scratch in the developing stages. A website needs to be live on the internet where you’ll require visitors to rank high the website. Knowing and exploring Search engine optimisation is important for a business website. It’s an excellent marketing strategy when your business has the major purpose to serve the customers. There are many ways to meet the website on SEO.

In this article, we’ll discuss some major tips and SEO guidelines to optimise website performance.

What is website performance?

When visitors visit your website, the first assessment of load time, interaction, UI and many other elements decide your web performance. Web performance is about making a website speed faster, keeping the user experience interactive and reassuring feedback. Many factors affect website performance such as reliability, usability, interactivity and page load time.

Optimizing website performance is essential for both user experience and search engine optimization (SEO). Speed optimisation also requires some strategies and techniques that you can implement. If you see your website loads quickly, then you can easily analyse the performance. The better web performance rate keeps the conversion rates higher. If a site loads quickly, the visitor can start interacting with it sooner, improving the user experience.

Understanding SEO Differently

There are different ways to meet search engine optimization. To raise a website high on search engines, boost the website traffic by advertising on social media networks and increasing the traffic online and also focus on Search Engine Results Page approach as well.

The website optimisation rank depends on organic traffic in search engines. Being a developer, you should know the fundamentals of SEO in a website. This term “SEO” is common that you might have already seen in different ways. It helps improve the website to achieve top ranking in SERPs. Reaching on higher rank in search engines, they engage users to click and visit your website. Hence, think of it as an essential element of your website.

Understanding SEO begins with website coding and development. HTML5 and CSS3 are two important languages that web developer must know to develop a website and helps rank higher. Both languages support compatibility with search engines. Now, we’ll understand the SEO philosophy and its uses in web development to improve website performance.

What is HTML and CSS?

HTML, also called Hyper Text Markup Language that defines a web page structure. It’s like, using the basic blocks in a building. In website design, this language is used along with Javascript and CSS. CSS is used to style web documents. It’s called Cascading Style Sheets. CSS helps changing and editing colours, styling, font size and more.

How does SEO philosophy work in web development?

The time has changed in several years and technology has been advanced these days with the internet on every device. That’s why search engines are looking for the best approaches to get quality results. Finding value is the key to reaching the success of every search engine. Search algorithms keep changing and so low-quality content and unnecessary website and their elements get ignored or removed. Thus, as the developer, you should concentrate on the changes and sync with search engines’ algorithms when developing a site.

HTML and CSS in SEO Philosophy –

HTML and CSS help meet the desired standards in a website based on SEO needs. It’s called successful when users find value and enlist your services or products to use, that’s why improving the website is necessary. Search engines are always in find of websites which are compatible with mobile and tabs too and for this, HTML and CSS play important roles. Hence, developers need to understand the use of both programs to increase accessibility, using a compatible structure and coding correctly.

How does a developer use HTML and CSS for ranking the website in search engines?

Everyone wants to rank their website higher on search engines. Hence, there are some facts and tips that you can imply while developing a website –

Use Google Search Console and Google Analytics

In the content and basic structure, when you create a structure using HTML, placing keywords and checking the website’s position is important. Google Analytics and Console are two free tools that identify keywords and let you know the CTR, SERP position, crawling and overall performance analysis. Sign up on both platforms to stay updated.

Make the Website Accessible

A web developer needs to see whether the website is available for users or not. To imply this, use HTML and CSS rules and strategies in web development. You need to ensure that the website is easy to access over the internet and all devices and is well optimised in search engines. HTML has different strategies and support for alternative text and more. In case a user has a low-speed internet connection, and the website isn’t opening the images and videos, in such case, you can use HTML to use alternate text for images. You can use semantic HTML code, which means using the correct interpretation.

Structure the Website Properly with HTML and CSS

Prepare your website for search engine support by using the well structure of the website. Users always click on the SERPs that are structured and meaningful websites having a pure and solid foundation.

HTML gives proper web structuring to a website. An appropriate structuring helps in indexing the website in crawlers. CSS helps in making unique layouts that consist of many features to combine with HTML. A developer needs to understand that CSS uses elements used for excellent design and code quality with HTML.

CSS has also multiple resources to fit the layouts and structure in the search engine. Both programs are crucial drivers to optimise the website in search engines. Hence, use both as a combination to build an SEO-friendly website with the right shadows, corners and layout to give the best user experience. From customising fonts to building a new table experience, to forms, and GEO location, HTML and CSS are the best combination to use in a website.

High-Quality Content And Page Titles, and Description Is Worth Using

High-quality content is the key to website optimisation in search engines. Users want to read usable content and services. Also, when you create a structure using HTML and CSS, then it’s important to use an attractive title in the head element. Use the Meta tag and add the description. The page title and description appear in the SERP which users see. Try to write short posts and use subtopics and proper headings tags like h1, h2, h3, h4 and so forth. Linking the external links to short text helps rank the website.

Backlinks should be strong and quality

Developers are well introduced with Backlinks or inbound links. Backlinks are links that take users to another website. So, what is a backlink in web development to the developer? Search engines use inbound links to identify websites with authority to determine in the SERP listing. Creating backlinks is not easy work as the developer needs useful and interesting content. Ask other websites to link your page or write as a guest blog to add backlinks in the author bio. Keep the content useful and quality so that users would share it. Search engine algorithms are smart enough to catch spammy links. In-built links through infographics are also beneficial. And take care of creating realistic links that one can share on social media.

An organised website is easy to crawl

SEO ranks up a well-organised website. a developer should understand that a website is built for search engines and before that, for real-time users, so the website is meant to be understandable. Hierarchical structure and navigation in the website help crawl the website in search engines. So, developers should always start with the homepage structure. In case of URL deletion, try landing users on pages on relatable pages. You can build an XML sitemap to use an index through HTML which helps visitors to find their require content.


In conclusion, we learned that SEO is an ever-ending topic and it’s important to understand how HTML and CSS help in website development to effects its SEO ranking. The ultimate goal is to serve the best content and services to users that developers can do with proper formats and developing a solid foundation for the website.


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