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Tips for writing an engaging blog post for your audience

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Tips for writing an engaging blog post for your audience

So you have written a couple of words in your system, is it a blog? Even though you post it but people don’t get attracted to it, it’s not a successful blog post. This post will provide some tips to build a blog that can get your readers.

There is no magic to engage an audience but a blog written with good tactics can get you new readers and retain them. If you want a strong online presence, then using attractive content is crucial. Many factors make the content attractive and understandable. Start your blog with these tips for writing an engaging blog post.

Before you start writing a blog, research the main keywords

Keyword targets are very important when you write an SEO blog to spread your presence online. If you choose the right keywords, people will automatically find you. Keyword research is an essential part to add keywords to your content and dominate search results. It’ll help you figure out your topic.

You can use Google keyword planner or any other tool to find the keywords. Then, create a keyword list and find out focus keywords and sub-keywords. Now, you have keywords and it’s time to follow up with effective tips for your blog post.


Blog writing tips to create an attractive blog

  1. Pick a strong title or topic for your blog

    Decide a proven topic to write about that people want to read about. For an experienced blog writer, choosing any niche and applying new ideas isn’t a big deal but for a beginner, it’s better to use a proven topic. You can also research customers’ queries to get an attractive topic. Write down a list of 15-20 topics to choose one strong title. Try to keep the title original to get clicks on your blog post. Add words around 6 to 13 as this range of titles ranked high on search engines.

  2. Draw up an outline structure

    Filling a blank page could be challenging for beginners as it may take hours to think and research and nothing comes out. Once set a topic for your blog, create a list of the points that you’ll use in the article and put these points in a group and logical progression. This will create an outline and solve the blank page issue.

    Writing an outline isn’t the process of writing from scratch but filling the gaps. For example; choosing steps for a blog is an outline that you can expand or reduce to explain better. Here are points to include in your outline structure of a blog –

    • Introduction (introduce your topic)
    • Content body (include blog’s message)
    • Conclusion (summarise your ideas and everything in short content)
  3. Table of contents is helpful for long content

    You may have seen the table of contents in many blogs which directly link readers to the exact point or subheading or title. This also gives an overall idea to the reader of what you are going to explain in your content. This table collects heading and subheadings similar to an inbox in your books. Hyperlinking the table of contents to respecting section is the best option to let readers jump into their favourite content.

  4. Research and learn about Search Engine Optimization (SEO)

    Writing content isn’t just the collection of sentences and headings. When you write for online readers, it’s a must to portray the idea in a manner that search engines can also detect it. Search engine optimisation is the process where it helps drive traffic to your website via search engines; therefore, learning the tricks, rules and techniques used in search engines is a must. Try to use keywords that are searched more often.

    Articles and blogs can use the main keywords in the content that search engines detect and relate to users’ queries. Hence, research more keywords and the latest trends in search engines and apply them to your content to get more traffic.

  5. Grab readers’ attention to scroll more

    Keep the content curious to grab the attention of readers and increase their zeal to read more about your topic and idea. First, understand your audience and know what they want to read. You can see Google queries and blogs’ feedback to understand their requirements. Adding facts to your content can make your readers curious to read more.

  6. Make your blog easy-to-read

    Readers want a blog in a way so that they can immediately find solutions to their problems. To make the content understandable, break sentences and paragraphs and you can also use bullet points or sub-titles. Most people like to skim blogs instead of reading word for word. Listing off steps and bullets make your content easy to read. Using any tools like the Yoast SEO plugin will help you check the readability score for your blog posts.

    You can break up the content in a few practices –

    • Bullet points

      A bullet point provides the main information at a glance. Adding more white space, digestible concepts and quickly readable bullets engages readers. Bullets convey the message quickly and people like the information in short reading.

    • Headers and subheaders

      Headers provide a structure to the blog post that anyone can grasp quickly without reading the whole content. Headers are also called H tags referred to as HTML tags and so, the title is H1, H2s are headers and H3s are subheaders. Use short and clear headers and subleader.

    • Make the important content bold and italicize

      If you add an important point to keep your readers remembering, then use bold and italic functions so that readers can easily recognise the content. But ensure not to bold or italicize every second or third sentence, use this only on primary information.

  7. Use Strong Visuals and Images

    Add high-quality images to your blog. Images and videos visually make an article skimmable. You illustrate your message through visuals to better understand. Visuals increase views by 94%. You can add a chart, graph, well-researched image, videos and other attractive infographics visuals. A blog is meant to be easily readable if it’s not readable, the traffic will decrease automatically.

  8. Re-read the content and polish it

    It’s time to post your blog but wait! Did you recheck your blog? Polishing, trimming and editing the content are important before you post you. Hence, keep your blog in draft for at least 1 day, then read again to see if changes are needed. Pay extra attention to the blog intro that helps your readers decide whether they’ll read the complete blog or not. Try to see your blog from the audience’s perspective, then edit accordingly. You can also take the help of some software like Grammarly and Hemmingway to review your content before posting to any platform.

  9. Add readable fonts and relevant links

    Fonts matter a lot when it comes to catching the attention of the reader. Use easy-to-read font and stick to the same font in your content. Switching fonts too often in the same content distracts the reader from reading your content. The font size is also important in the blog. Don’t use too small or too large font size, however, the blogging platforms atomically suggest the readable font and its size but you can customise it.

    Adding links (Internal and external) helps rank your blog at the top of search engines. Links shows that more website has particular information. Your readers will start trusting your blogs as they won’t find any partiality in the blog. Hence, the use of hyperlinks keeps your blog attractive. You can also use social media channel links to get more traffic.

Let’s Discuss Types Of Blogs You Can Write

Even though we have discussed the effective tips to write a blog, being a blog writer you should know about types of the blogs. It’ll help you choose your blog type for future blog content.

  • How-to blogs

    Blogs starting with “How-to” comes into this category. In this type, steps are written to show a task. For example, how to create XYZ recipe will include steps to create XYZ recipe.

  • What-is blogs

    When a blog starts with a “what is” title and answers readers’ queries that are what-is blog. You can provide a solution in such blogs explaining the best examples, applications and more.

  • What not to do blogs

    Similar to what-is blogs, what not to do blogs are written. In this blog, the writer uses points and solutions to questions that readers should avoid. Such blogs are helpful when people undertake new services, products and more. You can add errors, mistakes and highlights to your blog.

  • Listicle blogs

    Blogs which are written in the list are listicle blogs. Such blogs include facts, quotes, events, history and much other listicle content. You can organise a list of your content. You can check out such blogs on websites like BuzzFeed.

  • News article blogs

    In news article blogs, the latest trends and news is explained. Bloggers use insights, feedback and their perception of news or trend.

  • Case study blogs

    Case study blogs are mainly specified for a website or a business where a blogger writes deeply about a successful product. Such blogs generally employ testimonials and service value.

  • Review blogs

    One of the popular blogs because readers are always excited to review a movie, show, book, product and more. Giving a review about anything is a review blog that can be focused on a product, technology, service, trend, movie or more.

  • Personal blogs

    Personal blogs are a kind of personal essay. In such blogs, you can write your experiences, opinions, and thoughts. These blogs can connect with readers at a personal level.

  • The beginner’s guide blogs

    Beginners’ guide blogs are for unfamiliar readers. People who don’t know anything about your blog topic are the main readers of such blog topics. Such blogs explain a complete overview of the selected topic.

Final Thoughts

Posting blogs continuously can build a strong base on a website. The above tips are helpful in creating a new blog which can capture leads and growth. Now move your first step and write your blog.


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